Concept & design
Soccer fans have a unique way of rooting for their favorite club. This form of sosolidarity is a beautiful symbol for showing support against loneliness.
A large group of people say that they want to do something about loneliness. Imagine that this group could make their battle visible so that lonely people know that there are a lot of people to support them. This branding uses the visual style of FC's to create a system for support. Like a football supporter supports its team, the wearer supports the battle against loneliness.